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The Language of Content Strategy Scott Abel, Rahel Anne Bailie
Publisher: XML Press

Apr 26, 2014 - Peter LaMotte, senior vice president and digital communications chair at Levick, describes the balance between creativity and business strategy as two separate but supportive halves of every visual content strategy. We need to make sure that we can speak the language of everyone who makes up our storytelling teams, from those who build the systems that put it on the web, the bots that help our users find it, all the way through to the analytics teams who measure our success. Old school content such as product collateral, sell sheets or component catalogs Ingredient brands need to speak the language and address the needs of each role and help those in those roles communicate up and down the chain. They paddled a little further, then Salty looked through his telescope again. Apr 26, 2014 - Online content is the Internet's version of a Bosch power tool! WHERE: M203, Cairns Pavilion, Wellcome Trust Genome Campus. Des Traynor – The language of software: the role of content strategy in software development. As with the others, there is a great deal of overlap, but it's a term I think will endure, as it gets to the . Feb 3, 2014 - Consultation on the proposed Māori Language Strategy. Jun 11, 2013 - It's exactly this unique kind of high that keeps the repeat Confab-ers coming back year after year, and the newbies itching to experience the unparalleled Content Strategy Conference for themselves. Apr 1, 2014 - Component manufacturers need to overcome their "vender" mentality and instead create a content strategy that demonstrates their value as a visionary partner. This is a huge gap in many content strategies. Consultation hui on the proposed new Māori Language Strategy will take place between 10 – 21 February 2014, announced Māori Affairs Minister, Dr. Jan 3, 2012 - Craggy rocks: content strategy and the art of language design for the web. Nov 1, 2011 - “Content strategy” is the latest buzz-phrase gaining traction in our industry, joining usability, information architecture, interaction design, user experience, accessibility and the like. Oct 17, 2011 - With a wealth of experience to draw on, Des will talk to us about “The language of software: the role of content strategy in software development”. Use it carefully, or you'll likely get hurt.